Shaping Beauty

img.0all images courtesy of bernard dubois

Belgian architect Bernard Dubois has created the first solo-boutique of fashion designer Nicolas Andreas Taralis in Beijing. presented with a difficult, quasi-triangular location, it was decided that a serious re-thinking was needed to make the space and brand harmonize. the solution came in the form of a radically changed geometry that breaks any remnants of the pre-existing design language.

img.1curved wall  

A bright white, curved wall is the main interruption of rigidity and symmetry, its presence adding a unique visual dynamic that happens to fit nicely within the architectural style of taralis’s pieces. the element also emphasizes the gridded, light-box ceiling above. covering the entire surface of the boutique, the layout and design of walls, mirrors, and clothing displays all center around the distinct graphical system.

img.2the same ceiling grid pattern is repeated in floor-to-ceiling mirror panels 

The boutique’s depth is accentuated by the wall, which also helps guide visitors from the entrance to rear in a single movement. a single clothing rack 20 meters long is placed alongside the right side with two, 10 meter changing rooms directly behind. all walls are clad in full-height mirrors or black satin lacquered metal, and possess direct correlation to the grid above them.

img.3back corner of store 

img.4view to the end of the curved wall

img.5benches in front of the stone wall

img.6satin black changing rooms mimic the ceiling grid 

img.7custom display box 

img.8accessories produced for the store

Via Designboom