Shaping Beauty

img.0Tiffany&Co. Milan 

Developed by Christian Lahoude and made real by Marzorati Ronchetti, the Tiffany corner in Milan is like a fulcrum of reference, already clearly visible from the street, facing the main entrance from Via della Passerella, toward the busy movement on Corso Vittorio Emanuele.

The image, upon entering, is that of an “architectural corner” with a wall-display case in glass, inserted in the three-dimensional skin of the overall facing, composed of a series of steel bands of different sizes, painted in a pearl color and overlaid to leave an opening lit by Leds from which the typical light turquoise hue of the Tiffany brand emerges. The bands allude, in terms of interior architecture, to the white ribbon of the Tiffany packaging, deployed here to form a single, enveloping environment, while the “Tiffany blue” emerges from the lighted shutters that alternate with the sculptural form of the metal bands.

The curved shape of the steel bands determines the exterior and interior of the corner, and then shifts into lighted display counters, equipped inside with drawers and vanishing compartments. Niche cases punctuate the metal surface, together with luminous logos, creating a vertical display itinerary, complementary to that of the cases inserted in the three counters that form the perimeter, offering access to the rest of the department store.

img.1Store design

img.2Tiffany Store - Detail